How to Hide Prices in Magento 2: Free Extension Guide

Many Magento 2 stores — especially B2B merchants, wholesalers, and dealers — don’t want every visitor to see their prices. Some need login-gated pricing, some need to hide prices from guests only, and others want to replace prices entirely with a “Request a Quote” form. Out of the box, Magento 2 has no UI for any of this: you’d have to remove products from categories, edit .phtml templates, or disable the cart globally.

This guide walks through four practical strategies for hiding prices in Magento 2, shows you how to install and configure the MageMe HidePrice extension step by step, and explains when to combine it with WebForms or EasyQuote for full quote workflows. For the HidePrice 3.0 feature overview (built-in quote forms, CSP compliance, admin reporting), see our HidePrice 3.0 release notes.

What’s in this guide

• chevron_right Why hide prices in Magento 2
• chevron_right Four strategies for hiding prices
• chevron_right Install HidePrice via Composer
• chevron_right Configure hide-price rules
• chevron_right Replace price with a Request Price button
• chevron_right Combine with WebForms for custom inquiry forms
• chevron_right Upgrade to EasyQuote for full RFQ workflows
• chevron_right Other Hide Price extensions for Magento 2
• chevron_right Key takeaways
• chevron_right FAQ

Why hide prices in Magento 2

Hiding prices isn’t just about B2B pricing secrecy. Merchants hide prices in Magento 2 for five very different reasons, and each one calls for a different configuration:

The fifth reason is simply compliance: some categories (alcohol, prescription products, regulated goods) legally require age or license verification before showing prices in certain regions.

Four strategies for hiding prices in Magento 2

Before you install anything, decide which of these four patterns fits your store. HidePrice supports all four, but the configuration differs.

Strategies 1–3 are covered by the free edition of HidePrice. Strategy 4 (inline quote form) requires HidePrice Pro or a combination of HidePrice free with WebForms.

Install HidePrice via Composer

HidePrice installs like any standard Magento 2 module, via Composer. You’ll need SSH access to your Magento root and the Composer authentication keys from your MageMe account (for the paid edition; the free edition is on packagist).

composer require mageme/module-hideprice-pro

bin/magento module:enable Mageme_HidePrice
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy -f

bin/magento cache:flush

Configure hide-price rules in the admin

HidePrice uses a rule-based engine modeled on Magento’s cart price rules: you create one or more rules, each with conditions (who) and actions (what to hide). Rules are evaluated in priority order, and the first match wins.

To create a rule:

1. In the Magento admin, go to MageMe → HidePrice → Manage Rules.
2. Click Add New Rule.
3. Fill in Name (internal label) and Priority (lower number = higher priority).
4. Under Conditions, choose which customer groups the rule applies to. To hide for guests only, select NOT LOGGED IN.
5. Under Scope, pick whether the rule applies site-wide, to specific categories, or to specific products. Leave empty for all products.
6. Under Action, choose what to hide:
   • Hide Price — remove the price display
   • Hide Add to Cart — remove the purchase button
   • Replace with text — show a message (e.g. “Call for pricing”)
   • Replace with CTA button — show a configurable button (Request Quote, Login to view, etc.)
7. Click Save Rule and flush the full-page cache.

The rule takes effect immediately. Test it by opening the storefront in an incognito window (guest session) vs. a logged-in tab.

Replace the price with a “Request Price” button

The most useful pattern for B2B stores is to replace the price entirely with a CTA button that opens a quote form. HidePrice Pro ships with this built in — you don’t need a separate form extension for basic inquiries.

In the rule’s Action section:

1. Select Replace with CTA button.
2. Set the Button Label (e.g. “Request a Quote”, “Get Pricing”).
3. Choose CTA Action: Open inline form, Open popup form, Redirect to login page, or Redirect to custom URL.
4. If you chose an inline or popup form, configure which fields to include (name, email, phone, message, quantity, custom notes).
5. Under Email Notifications, set the admin recipient for new quote requests and the auto-reply template for the customer.

Requests submitted through the CTA form land in MageMe → HidePrice → Price Requests with status tracking (New, Read, Replied) and CSV export. See the HidePrice Pro 3.1 release notes for details on the latest admin grid features.

Combine HidePrice with WebForms for advanced inquiry forms

The built-in HidePrice form is fine for simple inquiries, but if you need file uploads, conditional logic, multi-step flows, or CRM/Zapier integration, pair HidePrice with MageMe WebForms.

The setup is straightforward:

1. Build your inquiry form in WebForms (Webforms → Manage Forms) with whatever fields you need.
2. Copy the form’s URL or shortcode.
3. In the HidePrice rule, set the CTA action to Redirect to custom URL and paste the WebForms form URL.
4. Optionally, pass the product SKU as a query parameter: ?sku={sku}. WebForms will prefill that value so the sales team knows which product the inquiry is about.

This gives you the full power of WebForms (file upload for drawings, conditional fields for custom specs, reCAPTCHA, auto-responders) without losing the HidePrice product-page UX.

Upgrade to EasyQuote for a complete RFQ workflow

If your quote flow involves multi-product carts, negotiated tier pricing, proposal PDFs, and formal approval workflows, HidePrice alone isn’t the right tool — you need a full Request-for-Quote system. That’s what MageMe EasyQuote provides.

HidePrice and EasyQuote work together cleanly:

• HidePrice controls visibility — who sees the price, on which products, under what conditions.
• EasyQuote controls the quote lifecycle — cart-based RFQ submission, admin negotiation, proposal PDF, one-click checkout links, conversion to order.

A common B2B stack is: HidePrice hides prices from guests at the catalog level, a “Request Quote” button opens an EasyQuote request that includes the selected products at hidden prices, the sales team sends a proposal with negotiated pricing, and the customer approves it with a single click. The customer never needs to browse the storefront for prices — the whole transaction happens through quotes.

For a full comparison of the leading RFQ extensions (EasyQuote, Cart2Quote, Mageplaza, Amasty, Aheadworks), see our best Magento 2 request for quote extensions roundup.

Other Hide Price extensions for Magento 2

MageMe HidePrice is the approach this tutorial uses, but it’s not the only Hide Price extension for Magento 2. Here are the main alternatives — each with a slightly different angle on the same problem.

How to pick: if you need built-in quote capture and free-tier baseline functionality, MageMe HidePrice is the simplest path. If you want a polished admin dashboard and popup-first UX, Mageplaza Hide Price is the closest alternative. For MAP-compliance use cases inside an existing Amasty-based stack, Amasty Hide Price is the natural fit.

Key takeaways

• Decide the strategy first. Hiding for guests, hiding by customer group, hiding by category, and replacing with a form all use different HidePrice rules. Picking the wrong one leads to UX you didn’t intend.
• Free edition covers the basics. If you only need guest or group-based hiding with a text replacement, the free HidePrice module is enough — no license required.
• Pro edition adds quote forms. Inline/popup forms, CSV export, status tracking, and API access are in HidePrice Pro. It’s the simplest path to a “Request Price” button with admin tracking.
• Combine with WebForms for advanced inquiries. File uploads, conditional logic, and CRM routing belong in WebForms, not HidePrice. Link from the HidePrice CTA to a WebForms form URL.
• Use EasyQuote for full RFQ workflows. If you need multi-product quotes, negotiated pricing, PDF proposals, and approval flows, HidePrice is the entry point and EasyQuote is the engine behind it.

Frequently asked questions